Startups can use this template when preparing marketing materials for a new product launch. You can show the timing of the promotion or the time remaining before the start of sales. This template can be used by marketers when preparing a strategy for promoting a new product. This may sound like a strange plan to some but the fact remains that items that are believed to be in short supply tend to be more desirable than items that are easily available or that are in abundance. The trick is simple – you have to show you are running out of things. It is one of Cialdini’s six principles and can be a great starting point for marketers on how to attract buyers. This is very important because urgency related to a number of well-established psychology principles: fear of missing out and scarcity.Ī large number of websites use scarcity in one form or another. A timer does a simple job – create a sense of urgency. So, what’s the secret behind the effectiveness of countdown timers? The answer, simply, is psychology. Even NASA, uses a giant outdoor countdown clock to build anticipation and focus.Īccording to the test, a timer, even if not easily noticed, can improve sales. Event promoters and online marketers have reported significant boosts in conversion rates by using an online countdown timer to create urgency and drive action. Teams use them to stay on track and focussed, by ensuring team members have a sense of the time remaining until a critical milestone date. It can be used to generate curiosity and keep people interested and coming back. In addition to this, businesses also use countdown timers to count down to when a special discount or offer will become available. The main purpose of a countdown timer is to create a sense of urgency and give the feeling that time is running out. Nowadays, businesses use a variety of tactics to attract and entice customers to buy their products and services.Ī countdown timer can be defined as a virtual clock that counts down from a certain date or number to indicate the end or beginning of an offer or event. This, however, can be difficult due to competition and other such factors. The aim of every business is to reach a wider audience and make more money.
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